Press Hits

Cosmopolitan | February 2019 Press Hit
Although this season’s Rodarte show took place in L.A., it deserves a spot on every fall hair trend list because, hi, do you see how pretty these wavy curls look? Softer, looser, and definitively more romantic, shiny waves are the ultimate hairstyle for fall this year.
Yahoo Finance | February 2019 Press Hit
For va-va-voom volume with lasting power on the models with straight and wavy hair, however, Gilbert and her team first misted hair with Sultra Heat Guard Styling Treatment (available in April) and then painstakingly wrapped hair around a ¾ inch barrel curling iron using extremely small sections. The ringlets were generously sprayed with Sultra Dry Texture Spray (also available in April) — equal parts scaffolding and hold — before the models tossed their heads over and gently brushed through the curls. As Gilbert gave another heady dose of Texture Spray she emphasized, “The hairspray is very important.”
Fashionista | February 2019 Press Hit

To get all those curls, Gilbert relied largely on the Sultra Bombshell 3/4" Clipless Curling Rod and the brand's Dry Texture Spray, which will be launching in the spring (Sultra was one of the beauty sponsors for the show).

Mane Addicts | February 2019 Press Hit
Hair legend Odile Gilbert led the backstage styling, using Sultra Beauty tools and styling products to create the flowing hair topped with Rodarte’s signature hair accouterments like fresh flowers, butterflies and headpieces. 
Allure | February 2019 Press Hit
For va-va-voom volume with lasting power on the models with straight and wavy hair, however, Gilbert and her team first misted hair with Sultra Heat Guard Styling Treatment (available in April) and then painstakingly wrapped hair around a ¾ inch barrel curling iron using extremely small sections. 
The Zoe Report | February 2019 Press Hit
"The look encapsulates the old Hollywood sophistication of full-bodied textured waves with a nod to the '70s — think Jerry Hall's signature flowing hair — paired with beautiful composure and elegance using delicate adornments strung throughout," says Odile Gilbert, Sultra Hair Lead for Rodarte.