Coveteur | September 2019 Press Hit


We’ve finally wrapped on another marathon New York Fashion Week, and among all of the glamorous beauty looks we caught backstage and on the runway, there was one hairstyle that stood out: the power ponytail. This isn’t your average schoolgirl updo; rather, designers and hairstylists channeled a cooler, more fetishized look to the pony, with plenty of equestrian vibes thrown in for good measure.

Take, first, the whiplike leather-wrapped style at Proenza Schouler. As models sauntered down the catwalk, the stick-straight lines of hair bobbed against their backs almost menacingly. Hair artist Guido Palau left an inch of hair at the bottom, which was then flat-ironed using the Sultra Bombshell Curl, Wave, and Straight Iron, and—in a nod to the ’80s—used liberal amounts of Redken Hardwear Gel and Triple Pure 32 Hairspray to create a drenched look at the front. The effect was masculine, but not too harsh, and the equestrian-meets-dominatrix look of the ponytail kept the collection feeling elevated and modern.