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Press Hits

Long Island Weekly News | December 2019 Press Hit

Long Island Weekly News | December 2019 Press Hit
Give the gift of sultry curls for the holidays with the bombshell 1-inch clipless curling rod. With ceramic technology that protects the hair while the rod maintains 395 degrees, the bombshell creates the perfect beachy waves. Continue reading

Allure | December 2019 Press Hit

Allure | December 2019 Press Hit

All you have to do with the Sultra Bombshell One-Inch Curling Rod is wrap random pieces of hair around it (switching directions with each section) to nail Gisele-style waves. Added bonus: The ceramic iron gives curls more bounce and shine than metal irons do.

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Byrdie | September 2019 Press Hit

Byrdie | September 2019 Press Hit
This cult-favorite one-inch wand is great for any hair length (take if from someone who's proved to be ever the chameleon over the years) but is especially handy for short hair. Plus, it's also probably one of the least damaging in the bunch. Featuring the brand's exclusive Advanced Care Ceramic technology (which simultaneously repairs the hair as you style), it's safe for color-treated, dry, and yes, even damaged strands. Also—it's fast. Continue reading

Coveteur | September 2019 Press Hit

Coveteur | September 2019 Press Hit
Hair artist Guido Palau left an inch of hair at the bottom, which was then flat-ironed using the Sultra Bombshell Curl, Wave, and Straight Iron, and—in a nod to the ’80s—used liberal amounts of Redken Hardwear Gel and Triple Pure 32 Hairspray to create a drenched look at the front. The effect was masculine, but not too harsh, and the equestrian-meets-dominatrix look of the ponytail kept the collection feeling elevated and modern. Continue reading

BangStyle | September 2019 Press Hit

BangStyle | September 2019 Press Hit
Prep damp hair with Redken Extreme Play Safe for up fortify and strengthen strands with up to 450-degree heat protection, then blow dry smooth using the new Sultra bombshell Volumizing Hair Dryer (launching 10/1) to create a smooth, silky finish.  The dryer emits both infrared and ions to smooth and speed up drying time, while nurturing hair.  Continue reading

The Blonde Misfit | September 2019 Press Hit

The Blonde Misfit | September 2019 Press Hit
“We’re here at the Proenza Schouler show where the hair is a definite nod to the 80s with very dramatic ponytails,” said Guido. “that are smoothed with the new Sultra Bombshell Volumizing Dryer and sculpted with Redken Hardwear Gel 16.  A powerful dryer and great tools are essential to any backstage look.” Continue reading

Beauty News NYC | September 2019 Press Hit

Beauty News NYC | September 2019 Press Hit

Treat distressed tresses with SULTRA After Hours’ new Thermalite Dryer Brush. It quickly removes humidity from your hair, while styling it like a salon pro. An extra bonus: it rejuvenates your scalp and mane, thanks to infrared rays and a dedicated ion emitter within the brush that reduces excess build up and destroys frizz with a flow of 100% electrically charged molecules. 

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