Press Hits

Yahoo! | November 2021 Press Hit
The "Sliced Bob" Is Going to Be Everywhere This Winter How many different ways can you wear a bob? Let us count the ways: Asymmetrical, wavy, straight, with bangs, choppy, blunt, or shaggy — you get the idea. The versatility...
InStyle.com | November 2021 Press Hit
Like so many iterations of the bob, the sliced bob looks amazing worn straight or wavy. If you want to use hot tools, Co Tran suggests using a curling iron to add lived in waves or nu waves. The stylist is a fan of his ANHxSULTRA Collection Curling Irons. "Apply Milbon Dry Texturizing Spray to roots through ends for body and texture," he adds.
Elle Magazine | November 2021 Press Hit

Bombshell 1 1/2-Inch Oval Curling Iron

Why we love it: Create effortless bends with this oval-shaped barrel. Instead of wrapping hair around the wand, try pulling strands in alternating directions.

MSN | November 2021 Press Hit
With spooky season behind us, we can now turn our full attention toward the holidays. Just in time, October's best new beauty products are guaranteed to dazzle all the senses. 
Glamour | October 2021 Press Hit

Celeb hairstylist Anh Co Tran is known for his signature lived-in waves, so he teamed up with Sultra to create the perfect curling iron for re-creating his magic at home. I love the Korean ceramic barrel and rotating handle—it's so easy to use, especially for long hair. —A.Y.

Fashionista | October 2021 Press Hit

AnhxSultra Curling Iron 1.25”, $249 “I’ve been trying to mimic celebrity hairstylist Anh Co Tran’s signature ‘lived-in’ waves for years on my own hair, and it wasn’t until I encountered this tool — which Tran created in careful collaboration with Sultra — that I was finally able to come anywhere close to pulling it off. The ceramic barrel, soft handle and temperature lock make styling super simple and pleasant.” — SS

Marie Claire | September 2021 Press Hit
Did you make the decision to get curtain bangs this year, after watching one too many TikToks? We've all been there. Anyone with bangs or short hair can benefit from using this slim styler to give volume back to cropped locks. Who says long hair is a prerequisite for sexy volume?
ELLE.com | September 2021 Press Hit
Now that you probably have curtain bangs, it's time to properly style them. The easiest way to make bangs frizzy and unkept is to use a blow dryer without enough precision. This blowdryer brush is perfectly sized to specifically target shorter lengths for everyday styling.
American Salon | September 2021 Press Hit
The ANHxSULTRA collaboration integrates the best of lived-in hair culture with the forward-thinking, intuitive technology of Sultra. The collection includes both traditional clip Curling Iron for consumers as well as Pro Marcel Irons for hairstylists. Thoughtfully designed, Sultra and Anh worked together for over two years to create and perfect these tools, and ultimately bring them to market. 
Refinery29 | September 2021 Press Hit
For Tran — who cuts and styles 25 clients in a busy day — a fast-moving curling iron was essential, and no hot tool out there was perfect. As a seasoned stylist of twenty years, an artist, and an innovator in his own right, Tran made a move to custom design his own. He partnered with haircare brand Sultra, and they started from scratch, sketching then developing Tran's dream irons, two professional Marcel options, and two (easier to wield) thumb-clamp irons, each available in 1.25" and 1.5" barrels.
Yahoo! | September 2021 Press Hit

For Tran — who cuts and styles 25 clients in a busy day — a fast-moving curling iron was essential, and no hot tool out there was perfect. As a seasoned stylist of twenty years, an artist, and an innovator in his own right, Tran made a move to custom design his own. He partnered with haircare brand Sultra, and they started from scratch, sketching then developing Tran’s dream irons, two professional Marcel options, and two (easier to wield) thumb-clamp irons, each available in 1.25″ and 1.5″ barrels.

The Zoe Report | August 2021 Press Hit
What are the benefits of using a diffuser? Diffusers are also great to hold styles in place and create volume. “Diffusers help create volume while taking the weight off the hair, so that the curl pattern can stay stable during drying,” says Dale Koenig, Director of Sales and Education for Sultra. “This will allow for bouncy, frizz-free, and separated movement of curls and waves.”

How to use a diffuser. Next, part your hair in the desired place. “Shake your curls to allow the hair to lay in its natural flow before diffusing,” says Koenig.
Mane Addicts | June 2021 Press Hit

“The 1 1/2′ barrel curling iron is textbook for loose, voluminous curls with a soft finished style,” Stenson says. “If your hair is hard to hold curl, I suggest a smaller iron for a tighter, longer lasting curl.”

(Stenson recommends Hot Tools Professional 24K Gold Digital Spring Curling Iron; We recommend the Sultra Bombshell Collection Clipless Curling Rod)

Mane Addicts | June 2021 Press Hit

This unique ceramic curling rod could be all yours for just $60 (down from the original $99 price tag – what a steal!). Get even heat and an all-day hold with this wonderful wand.

Makeup.com by L'oreal | June 2021 Press Hit

Need some new hair styling tools? Upgrade your hot tools this prime day with 40% off Sultra’s After Hours Collection. Choose from two styling wands, a drying brush or straightening iron. 

Refinery29.com | June 2021 Press Hit

30% off Bombshell Collection & 40% off After Hours collection. Sultra The Bombshell Rod Curling Iron, 1 1/2 Inch, $99.99 $59.40, available at Amazon.
Allure Magazine | June 2021 Press Hit
Sultra's Clipless Curling Rod, which is a part of its Bombshell Collection, will get you to some beachy waves, fast. If you prefer a non-exposed barrel, give Chi's Spin N Curl iron a whirl. The idea of sticking your hair inside is a bit scary, but the fast-forming waves that come out make it worth the try.  If you're someone who likes a frequent style switch-up, Drybar's The Mixologist Interchangeable Styling Iron is likely your speed. Swap between the one-inch and one-and-a-quarter-inch barrels for classic curls or use the waver for beachy styles. 
People en Espanol | April 2021 Press Hit

Hair Dryer Diffuser and Detachment

Este difusor, el cual puede unir a la secadora Bombshell Volumizing Hair Dryer, de Sultra, logra disciplinar los mechones rebeldes y preserva la definición de los rizos. Evita el encrespamiento sin aflojar los bucles.

Good Housekeeping | May 2021 Press Hit
When it comes to styling, short hair can be intimidating. If you decided to go short for summer after lusting over the hottest summer hairstyles but now have no idea how to curl your new 'do, you're not alone. While a wavy bob or a coifed pixie cut may look effortless, knowing how to style these cuts is key.
Mane Addicts | February 2021 Press Hit
First of all, Sultra’s wand has impeccable design. Crafted with Advanced Care ceramic technology, this curling rod is lightweight and low impact– ideal for waving without worrying about damage. While the 1 1/2″ barrel is generally larger than I go for given my mid-length mane, it’s actually the perfect size for creating those undone, zig-zag curls. Heating to a constant 395 degrees, it takes just seconds to get bombshell waves that last all day. Sultra’s oval wand also comes with a heat-proof glove and an iron pad
Beauty Professor | February 2021 Press Hit
Also, I must put the *Sultra Thermalite Dryer Brush on your radar. This ultra quiet hairdryer is also a brush, enabling me to get a quick and bouncy blowout in half the time. I am in love.