Press Hits

InStyle | September 2019 Press Hit

THE LOOK: The hair at Proenza Schouler is best seen from the back. Just look at that leather-wrapped low ponytail. Redken Creative Director Guido Palau smoothed hair with a flat iron before wrapping with the leather. A coat of hairspray held the pony in place. 

KEY PRODUCTS: Sultra Bombshell Curl, Wave, and Straight Iron and Redken Triple Pure 32 Hairspray

Beauty News NYC | September 2019 Press Hit

Treat distressed tresses with SULTRA After Hours’ new Thermalite Dryer Brush. It quickly removes humidity from your hair, while styling it like a salon pro. An extra bonus: it rejuvenates your scalp and mane, thanks to infrared rays and a dedicated ion emitter within the brush that reduces excess build up and destroys frizz with a flow of 100% electrically charged molecules. 

Daily Mail UK | September Press Hit
The images were shot by Daria Kobayashi Ritch and styled by Shirley Kurata and Ashley Furnival, Uzo for NARS Cosmetics did makeup, Caile Noble for Sultra did hair, and Holly Falcone for Morgan Taylor Lacquer did nails.
Fox Business | August 2019 Press Hit
“It was full of bathing suits, OPI nail polishes, makeup, Kai products, Rich & Skinny jeans, Wildfox tees, and the Sultra Bombshell wand, which I still use to this day and am obsessed with,” said Swartz. “It creates the most perfect waves.”
Beauty Stoned | August 2019 Press Hit

Sultra After Hours Thermalite Dryer Brush, $150 The popular style, which merges hair brush with blow dryer, dries and styles locks simultaneously. I love mine.

Beauty Independent | July 2019 Press Hit
Sultra has formulated a new innovative haircare product line that has taken us over a year to perfect, with all six products launching in fall 2019. This collection had quite the lengthy formulation and testing process, mainly because our ingredient deck is utilizing skincare-like properties for the hair and scalp,while disrupting the beauty industry by not only crossing over the skincare industry and haircare world, but will also be bridging the gaps between the clean beauty space and cosmeceutical brands.
See Anna Jane | July 2019 Press Hit
I LOVE my Sultra wand (below) but I want to experiment with a clamp and this has great reviews and is a great price, so I’m buying this curling iron in the 1.25 width.
Byrdie | July 2019 Press Hit

Rather than tucking away the bobby pins, stylist Anh Co Tran had Constance Wu wear them as an accessory, pinning back the side of her wavy hair (done with the Sultra After Hours Collection 1-inch Titanium Styling Wand) to create more dimension. 

Blush & Camo | June 2019 Press Hit
If you are someone who likes to style their hair and put hot tools on them I highly recommend investing in high quality tools! My favorite brand is Sultra Beauty and I’ll link the exact products I use below.
It's a Glam Thing | June 2019 Press Hit
The Bombshell Cone clipless curling rod lets you create luxurious loose waves that transition into tight curls you want in half the time of a traditional clip curling iron with no clip lines or demarcation while styling. The Bombshell Cone creates even heat distribution, ensuring your curls and waves are consistently true to rod size for lust-worthy looks and styles.
MORE. | 2019 Press Hit
What It Is: The Bombshell is a clip-less curling wand by professional hair brand Sultra that uses ThermaTru Ceramic Technology to protect your hair while styling at a constant 380 degrees. The wands come in four sizes: ¾-inch, 1-inch, 1.5-inch, and a tapered barrel.
Organic Authority | May 2019 Press Hit

Sultra The Bombshell 1.5-Inch Clipless Curling Rod $99

Approved by Shay Mitchell, this is the ultimate styling rod that creates shiny, voluminous curls and waves in half the time of a traditional clip curling iron. Thanks to its clipless design, no creases are left behind. Exclusive Advanced Care Ceramic Technology mends and protects hair while styling and evenly-distributed 395°F heat with ions and near infrared rays smooth the cuticle, strengthen the hair, and lock in the style.

OK! | May 2019 Press Hit
Let your mom channel her inner bombshell on her special day with tools from Sultra! This 1.5 inch curler is $99.
The Spa Insider | April 2019 Press Hit
This clipless curling rod lets you create shiny, voluminous curls and waves in half the time of a traditional clip curling iron with no clip lines or demarcation while styling. The exclusive dual heater creates even heat distribution, ensuring curls and waves are consistently true to rod size. 
The Chic Confidential | April 2019 Press Hit
The curling wand I use is by Sultra. It’s from their After Hours collection, and it’s the 1 inch that I’m using in the video. I LOVE this wand for so many reasons! It’s got a titanium barrel which heats the hair well and glides evenly across each strand. It heats up super quick. The ion emitter creates SMOOTH curls with no frizz. And it gives you SEXY curls.
Medium | April 2019 Press Hit

They say that using the right tools for the right job is the key to success for any task. If your hair is already damaged, there’s an iron for that. It’s called the Sultra the bombshell rod and it’s available on

Beauty Brite | March 2019 Press Hit
You can’t browse through Instagram without seeing women posing with their long, curly locks. Most of it is used using different products and styling tools like this curling wand from Sultra. But is this 1.5-inch titanium curling wand ($149) a great item for beginners?
Cosmopolitan | February 2019 Press Hit
Although this season’s Rodarte show took place in L.A., it deserves a spot on every fall hair trend list because, hi, do you see how pretty these wavy curls look? Softer, looser, and definitively more romantic, shiny waves are the ultimate hairstyle for fall this year.
The Zoe Report | February 2019 Press Hit
And lead makeup artist Odile Gilbert, working with Sultra, created the Bombshell 3/4-Inch Clipless Curling Rod to achieve the look. She wrapped the hair away from the face to create those classic '70s waves, breaking up the curls and brushing them for volume.
Yahoo Finance | February 2019 Press Hit
For va-va-voom volume with lasting power on the models with straight and wavy hair, however, Gilbert and her team first misted hair with Sultra Heat Guard Styling Treatment (available in April) and then painstakingly wrapped hair around a ¾ inch barrel curling iron using extremely small sections. The ringlets were generously sprayed with Sultra Dry Texture Spray (also available in April) — equal parts scaffolding and hold — before the models tossed their heads over and gently brushed through the curls. As Gilbert gave another heady dose of Texture Spray she emphasized, “The hairspray is very important.”
Fashionista | February 2019 Press Hit

To get all those curls, Gilbert relied largely on the Sultra Bombshell 3/4" Clipless Curling Rod and the brand's Dry Texture Spray, which will be launching in the spring (Sultra was one of the beauty sponsors for the show).