Press Hits

Refinery29 | September 2021 Press Hit
For Tran — who cuts and styles 25 clients in a busy day — a fast-moving curling iron was essential, and no hot tool out there was perfect. As a seasoned stylist of twenty years, an artist, and an innovator in his own right, Tran made a move to custom design his own. He partnered with haircare brand Sultra, and they started from scratch, sketching then developing Tran's dream irons, two professional Marcel options, and two (easier to wield) thumb-clamp irons, each available in 1.25" and 1.5" barrels.
Yahoo! | September 2021 Press Hit

For Tran — who cuts and styles 25 clients in a busy day — a fast-moving curling iron was essential, and no hot tool out there was perfect. As a seasoned stylist of twenty years, an artist, and an innovator in his own right, Tran made a move to custom design his own. He partnered with haircare brand Sultra, and they started from scratch, sketching then developing Tran’s dream irons, two professional Marcel options, and two (easier to wield) thumb-clamp irons, each available in 1.25″ and 1.5″ barrels.

The Zoe Report | August 2021 Press Hit
What are the benefits of using a diffuser? Diffusers are also great to hold styles in place and create volume. “Diffusers help create volume while taking the weight off the hair, so that the curl pattern can stay stable during drying,” says Dale Koenig, Director of Sales and Education for Sultra. “This will allow for bouncy, frizz-free, and separated movement of curls and waves.”

How to use a diffuser. Next, part your hair in the desired place. “Shake your curls to allow the hair to lay in its natural flow before diffusing,” says Koenig.
Mane Addicts | June 2021 Press Hit

“The 1 1/2′ barrel curling iron is textbook for loose, voluminous curls with a soft finished style,” Stenson says. “If your hair is hard to hold curl, I suggest a smaller iron for a tighter, longer lasting curl.”

(Stenson recommends Hot Tools Professional 24K Gold Digital Spring Curling Iron; We recommend the Sultra Bombshell Collection Clipless Curling Rod)

Mane Addicts | June 2021 Press Hit

This unique ceramic curling rod could be all yours for just $60 (down from the original $99 price tag – what a steal!). Get even heat and an all-day hold with this wonderful wand.

Makeup.com by L'oreal | June 2021 Press Hit

Need some new hair styling tools? Upgrade your hot tools this prime day with 40% off Sultra’s After Hours Collection. Choose from two styling wands, a drying brush or straightening iron. 

Refinery29.com | June 2021 Press Hit

30% off Bombshell Collection & 40% off After Hours collection. Sultra The Bombshell Rod Curling Iron, 1 1/2 Inch, $99.99 $59.40, available at Amazon.
Allure Magazine | June 2021 Press Hit
Sultra's Clipless Curling Rod, which is a part of its Bombshell Collection, will get you to some beachy waves, fast. If you prefer a non-exposed barrel, give Chi's Spin N Curl iron a whirl. The idea of sticking your hair inside is a bit scary, but the fast-forming waves that come out make it worth the try.  If you're someone who likes a frequent style switch-up, Drybar's The Mixologist Interchangeable Styling Iron is likely your speed. Swap between the one-inch and one-and-a-quarter-inch barrels for classic curls or use the waver for beachy styles. 
People en Espanol | April 2021 Press Hit

Hair Dryer Diffuser and Detachment

Este difusor, el cual puede unir a la secadora Bombshell Volumizing Hair Dryer, de Sultra, logra disciplinar los mechones rebeldes y preserva la definición de los rizos. Evita el encrespamiento sin aflojar los bucles.

Good Housekeeping | May 2021 Press Hit
When it comes to styling, short hair can be intimidating. If you decided to go short for summer after lusting over the hottest summer hairstyles but now have no idea how to curl your new 'do, you're not alone. While a wavy bob or a coifed pixie cut may look effortless, knowing how to style these cuts is key.
Mane Addicts | February 2021 Press Hit
First of all, Sultra’s wand has impeccable design. Crafted with Advanced Care ceramic technology, this curling rod is lightweight and low impact– ideal for waving without worrying about damage. While the 1 1/2″ barrel is generally larger than I go for given my mid-length mane, it’s actually the perfect size for creating those undone, zig-zag curls. Heating to a constant 395 degrees, it takes just seconds to get bombshell waves that last all day. Sultra’s oval wand also comes with a heat-proof glove and an iron pad
Beauty Professor | February 2021 Press Hit
Also, I must put the *Sultra Thermalite Dryer Brush on your radar. This ultra quiet hairdryer is also a brush, enabling me to get a quick and bouncy blowout in half the time. I am in love.
Francesca Page | February 2021 Press Hit

This is the ultimate double duty tool, offering two brush attachments for multiple styling options. The bristle brush creates curls, waves and sky-high volume at the root, while the vent-style brush smooths hair root to tip. Complete with an Ion Emitter and Far Infrared Ray technology, the Thermalite Dryer Brush promotes healing of the hair and scalp during styling, while removing excess buildup to promote healthy hair growth. From February 11th-14th, they’re running the Get Sexy with Sultra Promotion, offering 20% off their award-winning Bombshell Wands (promotion available only on Sultra’s ecommerce.)

Marie Claire | January 2021 Press Hit
Thermalite Dryer Brush: Did you make the decision to get curtain bangs this year, after watching one too many TikToks? We've all been there. Anyone with bangs or short hair can benefit from using this slim styler to give volume back to cropped locks. Who says long hair is a prerequisite for sexy volume?
Mane Addicts | December 2020 Press Hit

Sultra The Bombshell Curling Iron Rod: $99 With advanced care ceramic technology, this expertly crafted curling rod adds gorgeous waves to every hair type. It even comes complete with a complimentary Bombshell Clip-less Iron Styling Glove and Iron Pad. 

Mane Addicts | December 2020 Press Hit

Best Curling Iron: Sultra Wand - If you’re looking for those easy, undone waves, look no further then the Sultra 1.5″ Bombshell Wand! A backstage favorite at runway shows like Rodarte, this wand delivers fool-proof curls or waves that never look too tight or try hard. An essential styling tool for both everyday women and professional stylists.

StyleCaster.com | November 2020 Press Hit
Black Friday may be ~unofficially~ over, but that doesn’t mean you’re out of luck when it comes to finding stellar post-Thanksgiving sales to score. Cyber Monday (a.k.a Cyber Week) is almost here, and there will be equally as many sales to shop than there were during Black Friday—and perhaps even more. As expected, Amazon’s Cyber Monday sale 2020 is massive—it’s even expected to be one of the biggest sale events (yes, it’s going to run all through the week) that they’ve held to date. 
Cosmopolitan | November 2020 Press Hits
I’m talking heavy discounts on some of the best brands in the biz (like Sultra Beauty, Benefit CosmeticsShani Darden Skin CareGlossier, and Cover FX—just sayin’). So keep scrolling for everything you need to know about the event, along with all the deals you’ll maybe definitely want to add to cart right now.
Makeup.com | November 2020 Press Hits
Whether you need a new curling wand, blow dryer or flat iron, Sultra has you covered for the holidays. They’re offering 30% off all hair tools on Black Friday and 40% off all tools on Cyber Monday. 
Byrdie | October 2020 Press Hit
A titanium barrel coupled with an ion emitter make for a friction-free surface that won’t pull or tug on the hair. This allows for one-pass styling, which further minimizes the likelihood of heat damage. The clipless rod is also perfect for creating beachy waves.
HollywoodLife | October 2020 Press Hit
If you’re looking for an affordable Dyson blowdryer alternative, then this Sultra Bombshell Collection Volumizing Hair Dryer is the perfect option. The lightweight ceramic hair dryer comes with two styling attachments and is formulated with Advanced Care™ Technology which creates shine, reduces frizz, and dries hair unbelievably fast. $149, qvc.com