Press Hits

Coveteur | February 2020 Press Hit
THE BIGGEST BEAUTY TRENDS FROM NEW YORK FASHION WEEK Braided, over the ear, teased—there was no shortage of tricked-out ponytails on the fashion week runways. At Brandon Maxwell, stylist Bob Recine created an ultra-feminine low pony with plenty of shine...
Beauty News NYC | February 2020 Press Hit
“We created three different hairstyles, from a chic ponytail to loose hair emphasizing natural texture. All emulating chic and sleek vibes were created with the new Sultra Bombshell Volumizing Dryer and Bumble and Bumble styling products,” – Laurent Philippon
Parade | December 2019 Press Hit
Sultra’s After Hours Collection Styling Wands are poised to add some extra bounce to your NYE celebrations! Long, short, thick, thin Sultra has a wand with your name on it. The After Hours’ wands come in 1 inch and 1.5 inches because everyone deserves the perfect styling tool. I’m giving one of these to my BFF because friends don’t let friends have flat hair!
Long Island Weekly News | December 2019 Press Hit
Give the gift of sultry curls for the holidays with the bombshell 1-inch clipless curling rod. With ceramic technology that protects the hair while the rod maintains 395 degrees, the bombshell creates the perfect beachy waves.
Allure | December 2019 Press Hit

All you have to do with the Sultra Bombshell One-Inch Curling Rod is wrap random pieces of hair around it (switching directions with each section) to nail Gisele-style waves. Added bonus: The ceramic iron gives curls more bounce and shine than metal irons do.

BangStyle | October 2019 Press Hit
“We’re here at the Proenza Schouler show where the hair is a definite nod to the 80s with very dramatic ponytails that are smoothed with the new Sultra Bombshell Volumizing Dryer and sculpted with Redken Hardwear 16 Gel.  A powerful dryer and great stylers are essential to any backstage look.” – Redken Global Creative Director Guido Palau
Byrdie | September 2019 Press Hit
This cult-favorite one-inch wand is great for any hair length (take if from someone who's proved to be ever the chameleon over the years) but is especially handy for short hair. Plus, it's also probably one of the least damaging in the bunch. Featuring the brand's exclusive Advanced Care Ceramic technology (which simultaneously repairs the hair as you style), it's safe for color-treated, dry, and yes, even damaged strands. Also—it's fast.
Coveteur | September 2019 Press Hit
Hair artist Guido Palau left an inch of hair at the bottom, which was then flat-ironed using the Sultra Bombshell Curl, Wave, and Straight Iron, and—in a nod to the ’80s—used liberal amounts of Redken Hardwear Gel and Triple Pure 32 Hairspray to create a drenched look at the front. The effect was masculine, but not too harsh, and the equestrian-meets-dominatrix look of the ponytail kept the collection feeling elevated and modern.
BangStyle | September 2019 Press Hit
Prep damp hair with Redken Extreme Play Safe for up fortify and strengthen strands with up to 450-degree heat protection, then blow dry smooth using the new Sultra bombshell Volumizing Hair Dryer (launching 10/1) to create a smooth, silky finish.  The dryer emits both infrared and ions to smooth and speed up drying time, while nurturing hair. 
The Blonde Misfit | September 2019 Press Hit
“We’re here at the Proenza Schouler show where the hair is a definite nod to the 80s with very dramatic ponytails,” said Guido. “that are smoothed with the new Sultra Bombshell Volumizing Dryer and sculpted with Redken Hardwear Gel 16.  A powerful dryer and great tools are essential to any backstage look.”
InStyle | September 2019 Press Hit

THE LOOK: The hair at Proenza Schouler is best seen from the back. Just look at that leather-wrapped low ponytail. Redken Creative Director Guido Palau smoothed hair with a flat iron before wrapping with the leather. A coat of hairspray held the pony in place. 

KEY PRODUCTS: Sultra Bombshell Curl, Wave, and Straight Iron and Redken Triple Pure 32 Hairspray

Beauty News NYC | September 2019 Press Hit

Treat distressed tresses with SULTRA After Hours’ new Thermalite Dryer Brush. It quickly removes humidity from your hair, while styling it like a salon pro. An extra bonus: it rejuvenates your scalp and mane, thanks to infrared rays and a dedicated ion emitter within the brush that reduces excess build up and destroys frizz with a flow of 100% electrically charged molecules. 

Daily Mail UK | September Press Hit
The images were shot by Daria Kobayashi Ritch and styled by Shirley Kurata and Ashley Furnival, Uzo for NARS Cosmetics did makeup, Caile Noble for Sultra did hair, and Holly Falcone for Morgan Taylor Lacquer did nails.
Fox Business | August 2019 Press Hit
“It was full of bathing suits, OPI nail polishes, makeup, Kai products, Rich & Skinny jeans, Wildfox tees, and the Sultra Bombshell wand, which I still use to this day and am obsessed with,” said Swartz. “It creates the most perfect waves.”
Beauty Stoned | August 2019 Press Hit

Sultra After Hours Thermalite Dryer Brush, $150 The popular style, which merges hair brush with blow dryer, dries and styles locks simultaneously. I love mine.

Beauty Independent | July 2019 Press Hit
Sultra has formulated a new innovative haircare product line that has taken us over a year to perfect, with all six products launching in fall 2019. This collection had quite the lengthy formulation and testing process, mainly because our ingredient deck is utilizing skincare-like properties for the hair and scalp,while disrupting the beauty industry by not only crossing over the skincare industry and haircare world, but will also be bridging the gaps between the clean beauty space and cosmeceutical brands.
See Anna Jane | July 2019 Press Hit
I LOVE my Sultra wand (below) but I want to experiment with a clamp and this has great reviews and is a great price, so I’m buying this curling iron in the 1.25 width.
Byrdie | July 2019 Press Hit

Rather than tucking away the bobby pins, stylist Anh Co Tran had Constance Wu wear them as an accessory, pinning back the side of her wavy hair (done with the Sultra After Hours Collection 1-inch Titanium Styling Wand) to create more dimension. 

Blush & Camo | June 2019 Press Hit
If you are someone who likes to style their hair and put hot tools on them I highly recommend investing in high quality tools! My favorite brand is Sultra Beauty and I’ll link the exact products I use below.
It's a Glam Thing | June 2019 Press Hit
The Bombshell Cone clipless curling rod lets you create luxurious loose waves that transition into tight curls you want in half the time of a traditional clip curling iron with no clip lines or demarcation while styling. The Bombshell Cone creates even heat distribution, ensuring your curls and waves are consistently true to rod size for lust-worthy looks and styles.
MORE. | 2019 Press Hit
What It Is: The Bombshell is a clip-less curling wand by professional hair brand Sultra that uses ThermaTru Ceramic Technology to protect your hair while styling at a constant 380 degrees. The wands come in four sizes: ¾-inch, 1-inch, 1.5-inch, and a tapered barrel.